William E Lewandowski, MS, is the US Director of Marketing for Simbionix USA Corporation, a US-based producer of medical simulation and education products. He has over 19 years of experience in the design, development, implementation, and evaluation of simulation in the aviation, defense, and medical industries. He has published and presented in a number of international peer-reviewed venues on both simulation and instructional design. Mr Lewandrowski is a retired US Army Reserve Lieutenant Colonel and a graduate of the US Army Command and General Staff College. He holds a Masters degree in instructional and performance technology from Boise State University and is pursuing a PhD in health sciences at the University of Liverpool. His professional affiliations include the American Society for Training and Development, the International Society for Performance Improvement (ISPI), the National Training Systems Association (NTSA), and the Society for Simulation in Healthcare (SSH).